Who is my target customer? Why should they want my product/service? What do they truly need?
Understanding your customer is the first step in building your sales plan and positioning your product and service in the right way. Knowing your customer, why they would buy from you, and what their needs are will put you in a position to create influence, will shorten your sales cycle, and will ultimately allow you to create a successful sales strategy for your products and services.
 Â
We’ll walk through how to create your buyer personas and then we’ll dive into the questions you need to ask to create a complete persona profile and understand how their needs align with your offering.
This session is powered by HubSpot for Startups
Zoom link sent to the registered email prior to the event.
Kaythlin oversees the HubSpot for Startups program for DACH and Benelux. In this role, she helps startups grow better by building and scaling their go-to-market.Â
Â
Before joining HubSpot, she was responsible for building up the partner program for Dropbox and later on moved to HelloFresh to build and lead the growth team for HelloFreshGO. In the early days, she also started her own business in the event space and moved to startup hotspot Berlin where she launched a new FinTech platform for Rocket Internet.
By clicking submit on an RSVP you agree to our Terms of Service and have read and understood our Privacy Policy.
WeWork Labs fosters meaningful connections between founders and the educational, mentorship and financial resources needed to drive their businesses forward. WeWork Labs digital platform is 100% FREE to WeWork members (except WeWork On Demand). To request access go to we.co/addlabs